MYER GIFTORIUM was set to see its’ third year of creating an iconic Christmas destination area where shoppers could have all of their shopping needs met. Our aim was to drive traffic through stores and excite customers with Christmas themed theatre.
Key to the “New Myer” strategy, is moving away from an “always-on-sale” look. Autumn/Winter New Season VM roll out was an excellent platform to reinforce the New Myer strategy.
Myer are committed to diversity and inclusion in our workplace and community, so we're proud to be the official fashion partner of the Sydney Gay and Lesbian Mardi Gras.
In 2014 Myer launched GIFTORIUM; a Christmas destination area in Myer stores where shoppers could have all of their shopping needs met. Our aim was to drive traffic through our stores and excite customers with Christmas themed theatre. In 2015 Myer launched its second year of GIFTORIUM with the goal of creating an even more magical and exciting Myer Christmas experience.
Telstra was in need of a dedicated creative space in key stores for their vendors to sell and promote their products within their “icon” stores.
Create bold windows and iconic UNIQLO ‘FISH TANK’ displays that expose the revolutionary ‘HEATTECH’ fabric technology and reinforce the brand's unique style.
Bright, bold, energy efficient LED lights to captivate and draw attention to interior signage displays.
Myer first launched the GIFTORIUM concept in 2014 which came about to create an iconic Christmas destination area where customers could have all of their shopping needs met.
The Myer seasonal redress using fabric goes well beyond being able to recycle the scrap from activations. Fabric VM as a product, considers the environmental benefits and impacts along with its cost, function, performance, durability, transport and installation.
Myers iconic Melbourne window needed a immersive display to coincide with the launch of the 3rd installment of the beloved Disney Cars series.
In March 2014 Sportsgirl unveiled their Digital Windows campaign to coincide with the launch of their Quarterly Magazine “The Daily Us”, and “Sportsgirl Explore”, the augmented reality application.
To celebrate MAC Cosmetics 'MAC-Aid', we've helped them implement their new windows ready for Autumn 2019.
Myer is Australia’s largest department store group, with an impressive number of retail locations across Australia. The Myer Hub was established to develop a ‘one-stop’ service centre within Myer stores.
Ethereal Christmas Windows and in-Store VM at Sussan, Chadstone Store.
2017 is Myers first year of the new Best in Class Santaland!