MYER FOR AN EQUAL AUSTRALIA
Myer signed a three-year deal as the exclusive fashion and retail partner and major sponsor of the Sydney Gay and Lesbian Mardi Gras.
Create hype around the partnership through a range of activities, apparel and in-store theming including signage, windows, stairs, balustrading and vendor displays.
The rainbow colour scheme of purple, blue, green, yellow, orange and red needed to replace Myer’s iconic black and white brand; taking centre stage of Myer stores!
Rainbow Myer Logo – Myer’s black and white signage is given a new “rainbow” treatment redressing the traditional and iconic signage.
Stairs and balustrading – Sydney city stores circular staircase was wrapped in a combination of solid and translucent decals.
Levi’s pop-ups – Be Proud. Be Bold. Be Yourself. Levi’s pop-up stores aligned with ATL communications.