ACTIVE Tips: Winning in the Toy Category - are you ready for Australia's TOY SALE event?



  • The Aussie Toy category is worth a huge $740m with a steep decrease of -3.3% in value sales since 2014 (2014-2019). 
  • Online is worth $77m in Australia with an annual growth from 2014-2019 of 8.5%.
  • 2.6 million Australians buy toys or games in an average 4 week period.
  • Building sets, play set dolls, collectables, water and sand toys are the fastest growing, whereas non collectable dolls, robotics, fashion dolls and dress ups are in decline.


Essentially, the toy category is suffering due to the underwhelming experience when they visit stores, when it should be the most exciting place on earth - think about Disneyland! The most immersive, wonderful, fun and mid blowing place in the world. 

Yet, shoppers are frustrated with the in-store toy experience in many of our leading retailers - out of stocks, prices and navigation are the main concerns (Field Agent study, 2018).


So how can we help you enhance their experience and get some great results this Toy Sale season?


Let's look at the Toy Shopper & Consumer - we've identified there are 3 of them:

  1. Pre Planned Shopper: likely an adult purchasing a toy for a particular occasion
  2. The Influenced by Fun Shopper:  an adult who doesn't necessarily plan to buy a toy on their visit, but will approach the toy fixture if a child is with them, or if something  exciting catches their eye.
  3. Consumer: The Kids! 


What would our recommendations be? Let's unlock all the possible opportunities - and they're quite feasible!

  • Provide Interactive solutions -  better navigation and guidance to assist with the decision making process- this could be with Fins, Pelmets, Posters & floor decals and let it be fun and exciting! So don't forget, these bits of real estate can be both appealing on the eye, but quite a sensory experience too - kids and adults don't mind a bit of touch, feel, hear and play.
  • Create hot spots -  78% of shoppers who shop the toy space aren't engaged generally with toys, so showing what's on trend, what's new, or what's most popular helps your shopper leave with a toy in hand. 
  • Don't be afraid to play on the senses with some theatre - touch, play, feel, trial! Have a think about how you can immerse your shopper and child in an experience they won't stop talking about - Augmented Reality, Lenticular imagery, movement, vibration, digital integration, videos and projections. 
  • Surprise and delight! What do shoppers love the most? an experience they didn't anticipate.


Click Here for some of our toy case studies:

1) Thor Case Study

2) Frozen Snow Blower Stand

3) Lego Christmas





Why Video Content in physical retail is the future of retail marketing: A Case Study - Shiseido's first to market Video Shelf Bar proven a success in Singapore. 


Global Cosmetic Brand Shiseido is leading the way with the game-changing solution for delivering large-format FHD video messaging at the shelf.

Shiseido Singapore have introduced the Video Shelf Bar technology to the Asian market in conjunction with Asia’s leading Health and Beauty Retailer Watsons, to the Singapore marketplace. Recognising the importance of Brand Identity, Brand Connection, Product education at the critical Moment, is the reason why Shiseido chose to work with ACTIVE to access and implement this unique technology, which is a first on Asian shores. The beauty of the video shelf bar is that it is able to communicate various messages on multiple screens all viewed at the same time by the consumer. The success was astounding so much so that Shiseido Singapore is using the video shelf bar for their Sister Brand’s Senka, Anessa and Tsubaki. Each placement of the video shelf bar demonstrates the uniqueness of each brand’s products offerings. More importantly the video shelf bar demonstrates and educates the ‘how to apply’ which is very important for consumers.


Does Video Content work in a physical environment? The Answer is Yes, but it needs to be relevent to the shopper to have an effect. 

With people being more connected, we automatically get drawn to visual material that is MEANINGFUL to us - this is how behaviours have changed. 

Having a look at the online world (Forbes, 2018 article) :

  • YouTube has an enormous audience - they reach 81.2% of internet users. 
  • 77% of businesses plan to expand their video content creation this year in 2019.
  • 71%of marketers claim that video converson rates outperform all other forms of marketing and gain the best ROI
  • 90% of customers say that video content, in-store and online helps them make purchasing decisions (Hubspot), because it helps with brand recall & strengthens key messaging.

The truth: Retail isn't dead - Online retail gives people a different experience yes, but physical stores still hold majority of sales because people crave a social and physical experience.


However we have now seen a new behaviour appear called "Showrooming" and "Webrooming" when it comes to the moment of conversion to purchase. Those who showroom visit stores, have a 'sensory' experience and then go off to purchase online. Those who webroom gather their information from online, then go to store to purchase.


So where's the opportunity with Video content? Bringing what people love about online to your stores, being interactive and visual content, means you can connect with the shopper in-store where the product is, enhance the experience and move them onto purchase.  This is how you win your consumer.


According to experts, (Hubspot), visual content is gaining rapid popularity because audiences are looking for and viewing information in many different ways. Video screens in the retail space isn't unique anymore, because from a shopper's view "it's now how I want to shop". 


We implemented a Video Shelf Bar with 7-Eleven across many of their stores in multiple zones. They identified key zones around their store that required a different type of engagement ouside of shelf point of sale. We created specific content that highlighted key promotions and messaging in these different areas to engage with a specific audience - an audience that we know are highly engaged with video content online, and transform it into a retail space. The activation achieved what it needed to - it hung above coffee zones, vertically placed near Slurpiees, integrated into Gondola EndCaps and Fridge Toppers as well as at eye height level around the security counter area. 


Interested in Video Shelf Bars? Contact us here, we're more than happy to take your brand to the next level in-store. 





Active wins Myer Supplier of the Year, 'Best Store Design' 2018

We are proud to announce that Active Display Group has been Awarded Myer Supplier of the Year in the 'Best Store Design' category for the 2018.

This is the 5th year in a row that Active have won this award, against some tough opposition. It is well deserved recognition for the hard work and professionalism that everyone across the Active Business provides the Myer business.

"The Supplier Awards event recognises brands, merchants and other business partners who demonstrate commitment and passion in delivering Our Customer First Plan. The support of our partners enables us to deliver new in-store and online experiences for our customers." Myer.

Watch the Making of Santaland video


Voorma picked as Active CEO

Read about new Active CEO Steve Voorma's thoughts and plans for 2019 and beyond.

Australian Printer - News - Voorma picked as Active CEO


Vale - Jeff Gittus 1959 - 2019

The Active family, and much of the Australian print and manufacturing industry is mourning the loss of Jeff Gittus, founder of Active Display Group.

Jeff passed away peacefully on Friday 1st February after undergoing his second lung transplant a little over 2 weeks earlier.

Jeff founded Active Sites Alive in 1985 after establishing his own signage business from home only 5 years earlier. Through Jeff’s vision, personality and nature, Active has provided employment for thousands of people for over 30 years.

It’s an extremely sad time for the people at Active, our clients and the retail marketing industry at large. Jeff was part of many industry organisations, including a pioneering founder of POPAI (now Shop!) in Australia.

Jeff considered everyone at Active to be his family, and family was at the heart of what he valued most. Jeff, you were loved, admired, and respected like no other in our industry and business. You leave a huge hole in our hearts, but your legacy at Active remains.



We will be closing for the Christmas and New Year break on Monday 24th December and will re-open on Monday 7th January 2019.
Please contact your ACTIVE Account Manager prior to this date to ensure we can accommodate your marketing needs.
If you need to contact us over the break about urgent jobs in production, you can call our main head-office number +61 3 8769 0000 or for sales enquiries email sales@activedisplay.com.au


SHOP! ANZ winners announced

The retail marketing industry’s ‘Best of the Best’ were honoured at the 2018 Shop! (formerly POPAI) Marketing at Retail Awards announced on 13TH September 2018 at Doltone House, Jones Bay Wharf, Pyrmont, NSW.

Congratulations to our clients winning 11 trophies, including 2 pinnacle awards and the best in show award! 7-Eleven, Disney, Myer, Logitech and The Total Workwear Group were all awarded with trophies in their categories.

Our awards covered a diverse range of activations and clients, demonstrating ACTIVE’S flexibility within the retail marketing environment. Winners included activations from consumer electronics, department stores, specialty retail stores and petrol and convenience outlets.

Myer’s highly unique Christmas installation ‘Santaland’, totally transformed the retail experience for what had previously been a very traditional activation for the retailer, capturing the hearts and minds of its youngest shoppers.

Check out our winning activations here

Download the full PRESS RELEASE with all winners

Download the Shop ANZ 2018 awards book


Doing the right thing never felt so good

On Friday 3rd August, we had FSC Chain of Custody Auditor's on site at Mulgrave & Dandenong South to audit our FSC procedures for re-certification. Last week we received the great news that we have maintained our FSC certification!

What is FSC Chain of Custody?

FSC is the Forestry Stewardship Council, which is an organization devoted to encouraging the responsible management of the world’s forests (e.g. remove a tree - replant a tree). There are also strict rules about not removing trees where there are endangered species, no use of child labour as well as other moral, ethical and OHS requirements.

Chain of Custody certification and the use of the FSC logo is assurance that what ACTIVE produce is made with or contains wood that comes from FSC certified well managed forests. There are three types of FSC labels that Active use, FSC 100%, FSC Mix and FSC Recycled. To ensure compliance, every piece of paperwork associated with the FSC claim job requires reference to the FSC claim.

For more information on Active and the Environment



ACTIVE has purchased the region's first 2 Inca Onset X Series UV Flatbed printers.

The new printing platforms enable us to stay ahead of game with new technology adoptions, whilst increasing capacity and capabilities in terms of quality.

The X1 prints high speed white, and both machines are running robotic automation, allowing us to maximise productivity by stacking higher stacks of printed sheets - something that was not previously possible with scissor-lift systems.

These platforms demonstrate the best; Quality, Flexibility and Speed available.

The Inca Onset X series UV flatbed printers will commence production runs in early March 2018.



We will be closing for the Christmas and New Year break on Friday 22nd December and will re-open on Monday 8th January 2018.
Please contact your ACTIVE Account Manager prior to this date to ensure we can accommodate your marketing needs.
If you need to contact us over the break about urgent jobs in production, you can call our main head-office number 03 8769 0000 or for sales enquiries email sales@activedisplay.com.au



Melbourne. November 24, 2017.  Active Display Group (ACTIVE), has been awarded Supplier of the Year in the Best Marketing Supplier, Innovation category at the 2017 Myer Supplier of the Year Awards. This is the 4th year in a row ACTIVE has won the award.

The awards recognise suppliers who assist Myer in delivering a sharper and more focused customer offer that will bring the love of shopping to life. Criteria is based on a range of factors including financial performance, store support, delivery accuracy and timeliness, service quality and responsiveness to business needs.





The retail marketing industry’s ‘Best of the Best’ were honoured at the 2017 POPAI Marketing at Retail Awards announced last night in Sydney. 
We were awarded 23 POPAI Indians across a diverse range of activations and clients, demonstrating ACTIVE’S flexibility within the retail marketing environment. Winners included activations from fashion retailers, homeware electrical, department and convenience stores. 
Much of our success was achieved through working with our WPP AUNZ partners. We entered this years’ awards with one of our new strategic pillars ‘horizontality’ at top of mind, with co-entries from AFI Branding, Ideaworks and WPP The Store.
Collaboration between WPP AUNZ agencies is core to the vision for growth within the group. 
The biggest congratulations of the night goes to our winning client partners 7-ELEVEN, DISNEY, MYER and UNIQLO who all walked away with gold Indian’s and are now in the running for global top honours at the SHOP Global Marketing at Retail Awards announced next March in Chicago. 









Since our first POPAI Gold Indian in 2001, ACTIVE has racked up more than 130 POPAI awards including 15 'BEST IN INDUSTRY' and 'SHOP! GLOBAL' awards.

Reflecting on this work, it's wonderful to see ACTIVE's growth and diversification. From a small Melbourne sign writing company in 1985, we have become a global leader across all disciplines in retail marketing from creative, through to production, POS & product fulfilment, warehousing and installation.

The 2017 POPAI ANZ winners will be announced at a gala dinner on Thursday 12th October at Doltone House, Jones Bay Wharf, Darling Harbour.

Best of luck to our amazing team at ACTIVE and the clients that make this all happen!







R U OK? Day is Thursday 14 September – a national reminder that we’ve all got what it takes to ask, “are you ok?” and support those struggling with life.

R U OK? Is a suicide prevention charity founded by one of WPP AUNZ's own. The late Gavin Larkin ran The Brand Agency and wanted to use his creative powers as a force for good. After losing his father to suicide in the mid-1990s, he knew he had to do something that would protect other families from experiencing the pain his endured.


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