The Christmas visual merchandising and instore marketing needed to embrace the UNIQLO spirit and feel. UNIQLO offers edgy fashion basics that are neither traditional nor cutting edge, so the holiday windows need to support the unique fashion style.
In 2014 Myer launched GIFTORIUM; a Christmas destination area in Myer stores where shoppers could have all of their shopping needs met. Our aim was to drive traffic through our stores and excite customers with Christmas themed theatre. In 2015 Myer launched its second year of GIFTORIUM with the goal of creating an even more magical and exciting Myer Christmas experience.
MYER GIFTORIUM was set to see its’ third year of creating an iconic Christmas destination area where shoppers could have all of their shopping needs met. Our aim was to drive traffic through stores and excite customers with Christmas themed theatre.
Myer is Australia’s largest department store group, with an impressive number of retail locations across Australia. The Myer Hub was established to develop a ‘one-stop’ service centre within Myer stores.
With Australian consumers needing more reasons to investigate brick and mortar stores, Myer took groundbreaking steps to implement their first dedicated Clearance Store.
Create bold windows and iconic UNIQLO ‘FISH TANK’ displays that expose the revolutionary ‘HEATTECH’ fabric technology and reinforce the brand's unique style.
Create a fun, “giant pop-up book” that would launch the “Tell me a story” promotion in a way would have that WOW impact and generate awareness of the on-line campaign.
Rear projection technology used to tell the Kathmandu brand story at the new beautiful Lonsdale Street Emporium location.
Ethereal Christmas Windows and in-Store VM at Sussan, Chadstone Store.
Stunning VM by Myer for their A/W 15 promotions in-store.
Key to the “New Myer” strategy, is moving away from an “always-on-sale” look. Autumn/Winter New Season VM roll out was an excellent platform to reinforce the New Myer strategy.
Myers iconic Melbourne window needed a immersive display to coincide with the launch of the 3rd installment of the beloved Disney Cars series.
The Myer seasonal redress using fabric goes well beyond being able to recycle the scrap from activations. Fabric VM as a product, considers the environmental benefits and impacts along with its cost, function, performance, durability, transport and installation.
The One Million Stars to End Violence campaign came about after the brutal murder of Brunswick woman Jill Meagher. The local community came together not only to support each other, but also to raise awareness and prevent violence against women.
2017 is Myers first year of the new Best in Class Santaland!
Myer first launched the GIFTORIUM concept in 2014 which came about to create an iconic Christmas destination area where customers could have all of their shopping needs met.
'The new Myer' store at the revamped Westfield Warringah Mall was opened in November 2016.