Bring physical and digital retail marketing together!
In March 2014 Sportsgirl unveiled their Digital Windows campaign to coincide with the launch of their Quarterly Magazine “The Daily Us”, and “Sportsgirl Explore”, the augmented reality application.
The hugely anticipated partnership of these 2 iconic favorites required powerful instore theatre and POS to promote the limited time collaboration.
In April 2016 UNIQLO Australia wanted to educate consumers about the functional benefits and its new innovations within the Ultra Light Down (ULD) range instore through inspiring Visual Merchandising.
Sportsgirl launched “window shop”, which allowed customers to purchase products without entering the store. This concept works by the use of the Sportsgirl QR (quick response) code system; products are displayed on the shop front’s windows, customers then scan the QR code with their smartphone or tablet to make an immediate purchase.
We created mirror backed design housing, that integrated the Samsung 75" portrait screens as a hero display for front window application to promote the extended range of their latest brand designs.
Each year 7 Eleven holds a special one day event, aimed to promote brand awareness, get shoppers to store, whilst driving individuality and shopper personalisation with the Slurpee brand.
Chinese New Year Visual Merchandising in SEED Child stores nationally.