MYER GIFTORIUM was set to see its’ third year of creating an iconic Christmas destination area where shoppers could have all of their shopping needs met. Our aim was to drive traffic through stores and excite customers with Christmas themed theatre.
The One Million Stars to End Violence campaign came about after the brutal murder of Brunswick woman Jill Meagher. The local community came together not only to support each other, but also to raise awareness and prevent violence against women.
In April 2016 UNIQLO Australia wanted to educate consumers about the functional benefits and its new innovations within the Ultra Light Down (ULD) range instore through inspiring Visual Merchandising.
Myers iconic Melbourne window needed a immersive display to coincide with the launch of the 3rd installment of the beloved Disney Cars series.
The Myer seasonal redress using fabric goes well beyond being able to recycle the scrap from activations. Fabric VM as a product, considers the environmental benefits and impacts along with its cost, function, performance, durability, transport and installation.
Sportsgirl launched “window shop”, which allowed customers to purchase products without entering the store. This concept works by the use of the Sportsgirl QR (quick response) code system; products are displayed on the shop front’s windows, customers then scan the QR code with their smartphone or tablet to make an immediate purchase.
We created mirror backed design housing, that integrated the Samsung 75" portrait screens as a hero display for front window application to promote the extended range of their latest brand designs.
In March 2014 Sportsgirl unveiled their Digital Windows campaign to coincide with the launch of their Quarterly Magazine “The Daily Us”, and “Sportsgirl Explore”, the augmented reality application.
In 2014 Myer launched GIFTORIUM; a Christmas destination area in Myer stores where shoppers could have all of their shopping needs met. Our aim was to drive traffic through our stores and excite customers with Christmas themed theatre. In 2015 Myer launched its second year of GIFTORIUM with the goal of creating an even more magical and exciting Myer Christmas experience.
Japanese fashion retailer UNIQLO currently has over 1400 stores in sixteen markets worldwide making them the fourth largest fashion retailer in the world. In the last twelve months, they have opened six stores throughout Australia.
Chinese New Year Visual Merchandising in SEED Child stores nationally.
The Christmas visual merchandising and instore marketing needed to embrace the UNIQLO spirit and feel. UNIQLO offers edgy fashion basics that are neither traditional nor cutting edge, so the holiday windows need to support the unique fashion style.
Create a fun, “giant pop-up book” that would launch the “Tell me a story” promotion in a way would have that WOW impact and generate awareness of the on-line campaign.
Myer first launched the GIFTORIUM concept in 2014 which came about to create an iconic Christmas destination area where customers could have all of their shopping needs met.
Stunning VM by Myer for their A/W 15 promotions in-store.